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Todos los mercadólogos de alto nivel comparten una meta común: poner a los consumidores en el corazón del marketing. El marketing actual se orienta a la creación de valor para el cliente y la construcción de relaciones fuertes con el cliente en un entorno global de alta tecnología y en constante cambio. Comienza por comprender las necesidades y los deseos del consumidor, decide a qué mercados meta puede atender mejor la organización, y luego desarrolla una propuesta de valor convincente mediante la cual la organización puede atraer, mantener y hacer crecer a sus consumidores meta. Si la organización hace estas cosas bien, cosechará las recompensas en términos de cuota de mercado, utilidades y capital del cliente. En esta decimoprimera edición de Fundamentos de marketing usted verá cómo el valor del cliente —crearlo y capturarlo— impulsa a toda buena estrategia de marketing.

Fundamentos de Marketing - PHILIP KOTLER Y GARY ARMSTRONG zsyszleaux.s2

Todos los mercadólogos de alto nivel comparten una meta común: poner a los consumidores en el corazón del marketing. El marketing actual se orienta a la creación de valor para el cliente y la construcción de relaciones fuertes con el cliente en un entorno global de alta tecnología y en constante cambio. Comienza por comprender las necesidades y los deseos del consumidor, decide a qué mercados meta puede atender mejor la organización, y luego desarrolla una propuesta de valor convincente mediante la cual la organización puede atraer, mantener y hacer crecer a sus consumidores meta. Si la organización hace estas cosas bien, cosechará las recompensas en términos de cuota de mercado, utilidades y capital del cliente. En esta decimoprimera edición de Fundamentos de marketing usted verá cómo el valor del cliente —crearlo y capturarlo— impulsa a toda buena estrategia de marketing.

Fundamentos de Marketing - PHILIP KOTLER Y GARY ARMSTRONG zsyszleaux.s2

AAST Marketing plan

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Europcar Higher Revs Interactive Brochure Kate

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KKP Belleville - Marketing Insider 2016 Issue 1

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KKP Belleville - Marketing Insider 2016 Issue 1

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KKP Belleville - Marketing Insider 2017 Issue 1 allegramrc

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KKP Belleville - Marketing Insider 2017 Issue 1 allegramrc

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KKP Guelph - Marketing Insider 2017 Issue 1 allegramrc

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KKP Guelph - Marketing Insider 2017 Issue 1 allegramrc

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Higher Revs Demo 2 Kate

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Higher Revs Demo 2 Kate

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Higher Revs Demo Kate

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KKP Marketing Insider January 2017

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Taigasys%2FPursutica Learning Solutions 2nd Marketing Kit - Updated

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Taigasys%2FPursutica Learning Solutions 2nd Marketing Kit - Updated

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All online flipping magazines about Marketing on this page are uploaded by registered publishers such as:
zsyszleaux.s2, total 145 publications, featured content Fundamentos de Marketing - PHILIP KOTLER Y GARY ARMSTRONG
zsyszleaux.s2, total 145 publications, featured content Fundamentos de Marketing - PHILIP KOTLER Y GARY ARMSTRONG
iceashs, total 2 publications, featured content AAST Marketing plan
iceashs, total 2 publications, featured content AAST Marketing plan
fazil Mukkam, total 2 publications, featured content fazlPortfolio

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